Recently, among the ten measures introduced by the country to expand domestic demand, the first one is "accelerate the construction of affordable housing projects". From 2009 to 2011, the central government will invest 900 billion yuan in the construction of low-rent housing, affordable housing, and the renovation of shantytowns, aiming to solve the housing difficulties of 10 million low-income families nationwide within three years. This undoubtedly brings new market prospects for building intercom enterprises.

Affordable housing drives the development of the intercom industry

The building intercom industry is closely related to the real estate industry, which in turn is closely linked to the country's macroeconomic policies.

The 900 billion yuan affordable housing plan is a huge bomb, forcing the market to seriously consider its future direction. Looking at the domestic stock market and real estate market, they are still deeply imprinted with the brand of "policy market". The proposal and implementation of affordable housing policies will have a profound impact on the development direction of the real estate market.

On the other hand, China's first recommended standard specifically for residential community security, "General Technical Requirements for Security and Protection Systems in Residential Areas," has been officially implemented since December 1, 2008. The new standard stipulates requirements for building entrances, monitoring centers, fences, and video surveillance systems in residential areas, including the installation of visitor intercom systems at building entrances and residents' halls. Although this regulation is currently only a guiding opinion, it is undoubtedly positive news for the building intercom industry.

The housing project fosters further segmentation of the intercom market

Without a doubt, these affordable housing units will all be constructed with security facilities in accordance with national standards. In terms of the number of housing projects, building intercom systems will play a significant role, capturing a share of the 900 billion yuan investment. From the perspective of product demand, affordable housing mainly consists of three categories: price-capped housing, affordable housing, and low-rent housing. Developers will carry out development and construction under limited profit conditions. Whether purchasing on their own or through system integrators, in addition to meeting regulatory requirements, priority will be given to the cost-performance ratio of products. At the same time, during market downturns, previously active individual investment demand for real estate has significantly weakened, while rigid demand has slowed down due to factors such as personal income and expenditure, and a wait-and-see mentality. Developers are bound to actively adjust their strategies to adapt to market changes, enabling residents' housing demand to be unleashed. Residents who purchase to meet their own living and improvement needs generally prefer small and medium-sized units, as well as low- and medium-priced ordinary commercial housing. The supporting facilities for these houses require more economy, practicality, reliability, and stability.

In the construction of security facilities in residential areas, the most popular and closely related to residents' lives is the building intercom system, which has gained widespread recognition among ordinary residents, echoing the phrase "The old-time royalty's birds fly into the homes of ordinary people." Building intercom systems have evolved from ordinary intercoms to black-and-white visual intercoms, then to color visual intercoms, and are now upgraded to home smart terminals. Product functions are becoming more diversified and comprehensive, and systems are also evolving from standalone systems to networked systems. In fact, for ordinary users, many functions are rarely used in daily work and life. Additionally, in established projects, developers have begun to prioritize cost control. Therefore, in the near future or for a longer period of time, black-and-white visual intercoms have great potential in the ordinary commercial housing market, while ordinary intercoms still have a certain market share. Color visual intercoms, due to their higher price and potential for excess functionality, have seen slow market growth, but their use in high-end residential areas or villas will increase.

Integrated marketing helps enterprises grow steadily

Amidst the economic crisis, corporate profitability has generally declined, making cost-cutting and cost control the consensus among businesses. However, cost control is merely one aspect of enterprise management; the most crucial task is to pursue development. As a building intercom manufacturer engaged in an industry related to social and public welfare, we must first focus on product quality. Leveraging technological advancements and innovation, we should continuously innovate our products and enhance their technological added value. Secondly, system design must fully consider different users and usage environments to ensure widespread adoption in the civilian market. It must not merely serve as a functional display or a selling point in sales. Thirdly, in the face of cost control challenges, we should manage the total lifecycle cost of products while achieving differentiation in terms of products and services, aiming to deliver the lowest total cost of ownership. This includes hardware procurement costs, power consumption, management and operational expenses, service support costs, etc., rather than simply comparing hardware configurations and initial procurement prices. Fourthly, while delivering high-performance-to-price ratio products, we should also export more aspects such as corporate culture, management models, operational concepts, and marketing ideas, allowing customers to feel, experience, and touch the essence of the brand, thereby winning their psychological recognition